YouTube disallowing adblockers, Reddit charging for API usage, Twitter blocking non-registered users. These events happen almost at the same time. Is this one of the effects of the tech bubble burst?
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What’s left unsaid here (but I’m sure you realize) is that these same users whose monetization is so low also provide most of the content and moderation on the site. When you spread out the value of that among the (human) userbase, the total value returned to Reddit by each human is higher.
Steve thought he was targeting the AI with this move, but in reality he has been charging his most engaged users. If he’s upset that Apollo has turned a profit, the correct move was to acknowledge that one guy has done a better job than Reddit’s team, not tell all the users that Apollo helped bring to Reddit that they were no longer welcome
I think they’re operating under the assumption that there is no shortage of people willing to work for clout on a leading social media. They think the users they lose are replaceable and you know what it’s not an unreasonable expectation. It sucks but that’s just the way it is, there will always be people willing to post memes and delete nazi comments.
Only time will tell, but it’s not uncommon to kick out power users when they get uppity and think they run your platform. Way easier/cheaper to fire unpaid volunteers than tech-bros with Silicon Valley salaries.