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22Y

Its Meta’s (Facebook) attempt at Twitter. Given how much Twitter is shitting the bed as well as Metas ability to push a new platform via their other channels, it has exploded overnight gaining millions of users almost instantly.

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12Y

Well that makes sense. It’s easy to gain millions of followers when you own Facebook, Instagram and WhatsApp. You just advertise to those users. Same reason that Google+ got 200 million users at it’s height. The trick is keeping them engaged and being better than the alternatives.

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