It was good but it didn’t really add enough or solve an actual problem. At the time, there wasn’t as much negative sentiment around Facebook. The circles were a neat concept but too much work to use for the average user.
It’s strange to note that if Google had just casually worked on the feature, started gradually integrating it with YouTube etc, they might have beat insta to the punch and also really capitalized on Facebook hate. Instead they made one massive marketing blunder after another.
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It was good but it didn’t really add enough or solve an actual problem. At the time, there wasn’t as much negative sentiment around Facebook. The circles were a neat concept but too much work to use for the average user.
It’s strange to note that if Google had just casually worked on the feature, started gradually integrating it with YouTube etc, they might have beat insta to the punch and also really capitalized on Facebook hate. Instead they made one massive marketing blunder after another.