My Synology is named Atlas because it’s my main file storage box (and has a most of my services running on it).
My VPS is called Aurora after the atmospheric phenomenon because cloud server.
And my little laptop I installed a server Linux distro on is called Challenger because I find it challenging to work with Fedora Server sometimes
Maybe a centralized entry point run by someone else (or the Lemmy devs themselves)? It could explain concepts unique the fediverse and why picking the instance you make your account on is important. From then on, people don’t really need to worry about what instance they’re on (unless the instance they’re on goes on a defederating spree), which removes some of the complexity
icannwiki.org says a company called Identity Digital owns a number of TLDs, including .world