I’m fairly new and don’t 100% understand it yet, but instances are run on servers that require money. Are we heading towards seeing ads or subscriptions to raise funds instead of relying on donations to cover overhead?
Especially with the influx of new users. Hardware upgrades are needed.
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Depends how successful we are in fending off Zuck from trying to muscle his way in. That’s probably the first challenge.
Otherwise this is a non-issue, as there will simply always be both kinds. Nothing is stopping you from simply Self-Hosting your own Lemmy server.
The big difference with Lemmy is that it’s not really a service, it’s a open protocol and standard, like email, or http. The service itself is provided by distributed instances that adhere to the protocol. Like those protocols, no one company has been able to get a monopoly on it. Some have taken over a lot of it, like Google with Gmail, or cloudflare, but if you don’t want to work with them there are a ton of other options you can go with, and you will not be locked out of the system if you do.
Reddit was a centralized closed source system so if you don’t have a Reddit account then you are locked out of the system completely.
Lemmy is decentralized so no one instance has or can gain a monopoly. If you want to break ties with one instance you can just switch to another one and still participate with it and the rest of the fediverse.
Not only does that give you choice in a worst case scenario, it also keeps all the instances on their toes because they don’t have dictatorial control over their users.
Spez’s fatal miscalculation was that he thought he had user lock in, but unlike other social networks where it’s your only option to keep in contact with your real life friends, or it’s the only platform your favorite creator posts on, they had neither. Almost all accounts were not connected to your real life and posts were mostly links to other platforms. Very few creators had Reddit as their sole posting platform. The interactions were ephemeral and superficial. Dropping Reddit was the easiest service I ever had to drop.
This is a great analogy. It would be like asking what happens when someone tries to monetize email.
All the users would jump ship to another one immediately.
Most email providers are monetized. For most providers you either pay a subscription or they inject ads. The important thing is if they get too greedy and start providing a bad service you can switch providers.
Email services are monetizable, but email itself cannot because it’s not a tangible thing, it’s an idea and agreement to follow that idea.
Oh, I guess I’ve never noticed lol. Does Gmail have ads?
Yup! But they put them in the promotions tab so they kinda blend in with promotional emails and they’re presented very natively. The only way you can tell the difference is a little ad symbol.
They can’t over exploit their users because users have choice. Back when Gmail first came out there was a rush between companies to provide the most storage and features and that’s because email being an open standard inherently encourages competition!
No ads, no tracking, just donations. The model proved itself when twitter went to shit and a big influx of users came to mastodon, it all worked out.
You’re just not noticing that the ads are ads.
I’ve been on Mastodon for months and haven’t noticed any ads. Just people letting me know about some product they like. Wait…
Nonsense. This place is refreshing, like the bold taste of New Coke.
Cuke?!
I love Cuke!
[ smiles with brown teeth ]
It’s heaven in a can!
I just got thirsty all of a sudden.
Many mastodon instances shut down. There’s always a risk that at some point the donations are not enough to sustain an instance. It could be very problematic if mods lose their communities when an instance shutdown.
Perhaps what we need is a backup code or some kind of exportable file with all our data (subbed communities, interactions, yadda yadda) which we can port over to a new instance if necessary.
Yeah, especially with Lemmy which is a lot more permanent than Mastodon is. You can screenshot your old toots but you can’t screenshot a userbase. There should be a way to migrate a community to another instance while keeping the subscriptions.
Mastodon does this (you can download a full backup of your entire account - although not sure about media) every 7 days, which can be imported into various other Fediverse platform accounts, depending on what they allow.
I suspect that all Fediverse platforms worth their salt will make this a core feature.
The fediverse is not a single database or server. It’s a protocol and standard that’s distributed by design. The fediverse as a whole cannot be centrally monetized, just like email can’t be monetized. A single provider could potentially choose to try to monetize either by requiring a subscription or showing ads, exactly like email providers do, but if you ever feel like they’ve stopped providing a good service you can just switch to another instance just like you can switch to another email provider.
Unlike a centralized service like Reddit, you’re not locked into a monopoly. Switching instances does not lock you out of the system as a whole, just like you can still receive email if you switch to another provider. With Reddit you can only access the platform through Reddit because it’s a closed source centralized monopoly.
One thing the fediverse seems to lack as far as I can tell is a way to link accounts, like how you can set up forwarding with email, which helps you switch providers. But the protocol and standard is still being developed so maybe that’s something that can happen in the future
A point of caution:
A large company absolutely could come in and absorb the majority of lemmy traffic and build proprietary code and features on top of the main protocol, eventually making the open source protocol obsolete and supplanting it as a paid/closed-source service. It has been done repeatedly by tech companies, and it is the main reason many people distrust Meta’s interest in joining the fediverse.
For all the reasons you just mentioned, we should fight tooth and nail against that from happening, but we should at least be aware of the threat.
I think the email comparison is apt. We are currently in the bbs/dial-up ISP stage of the fediverse. When people had aol.com or netcom.com addresses.
That gave way to powerful centralized services such as Hotmail or rocketmail, that had the promise of never changing your email again. We then saw Gmail become the big boy on the block with amazing technology.
Even with these powerful entities, there were still hobbyists and corporate email.
I predict the fediverse will follow a similar path. lemmy.world and beehaw are like the netcoms, or even the bbs’s, basically hobbyists, and Internet communists setting things up for the common good, or simply because it’s fun.
We’re going to see instances fill up, become unstable, unreliable, etc. People will get frustrated when Lemm.ee, or their preferred instance can no longer support the volume they have attracted. We’ll see a professional service like a Hotmail that promises a forever home. You’ll likely also see vanity instances like what rocketmail offered. Given the nature of the interest based servers, we’ll likely see vanity instances come about singer than they did with email: starwars.fedi, lotr.verse, piano.lemmy, etc.
Once corporate interests start to see value in a powerful, stable instance that can collect user data and serve targeted ads (starwars.fedi is easy to target), they will dump enough money to push out the hobbyists. The hobbyists will not go away, but they won’t be needed anymore.
That’s when you’ll see the disruptor. Someone who comes into the space like Google did, and the fediverse will be an open protocol that is dominated by a few massive interests.
All in all, I’m not predicting doom, just the natural course of events, which actually will be great for the fediverse. Just like I love my gmail.com account more than my hotcity.com account, I think the future of the fediverse is bright, even if corporate interests get heavily involved, and dominate the 'verse, because there will always be room for innovations, and hobbyists, and while a single company could dominate, the protocol is still open for anyone to do their own thing, and not be bound to a single company if they don’t want to be.
The concept of the Fediverse is horizontal rather than vertical growth - i.e. More smaller instances rather than increasing the capacity of the larger ones. We’re also seeing that Lemmy currently only scales to a certain degree. Right now, most instances are either covered by their admin because they’re so small that the cost is manageable or instances are setting up donations.
It’s conceivable that a business would set up an instance and charge for it - but I think it unlikely. A year town the road, though, who knows?
Doesn’t really make sense, if they’re federated then you wouldn’t need to pay them to access their content. If they’re not federated then what are you paying for?
You’re paying for reliability, continuity, possibly a domain name which may give a sense of exclusivity. By joining a “free” server, you don’t actually have a contract or terms of service.
I think there should be some monetization. Otherwise how will people pay for the server costs. Maybe small ads placed in the platform across the fediverse?
It needs to have some kind of monetization. More like voluntary buy-in. Maybe the web 3.0 could fix some of the money problem here. NFT as skin or avatar, some coin or medal to give others. A portion of the sale could go towards maintenance cost and whatnot
I’m donating $2 a month for Lemmy.world. It’s not much, but it adds up if enough people pitch in a dollar or two here and there.
Since I see the future (independently wealthy because of my gift I have won numerous lotteries and bets on horse racing), the Fediverse will be monetized in the year 2035,. So we have 12 good years ahead of us. Satisfied now?
How many hobbiests running miniature train sets in their garage have monetized those train sets? How many backyard gardeners sell their crops.
In most cases people who choose to develop and administrate an instance of their own are largely just hobbiests of another type. Sure it costs them some money. Many hobbies cost money, it doesn’t stop people from building things or growing things for fun.
Open-source projects have always been sustainable by donations. Just look at Wikipedia; it’s been around for 22 years. Linux has been around for even longer.
If lemmy.world ever sold out, I’d probably just move to reddthat.com. Problem solved.
Especially how Lemmy is right now, only a small portion of users would be needed to sustainable keep an instance running. Maybe from every 1.000 users, only 1 would be willing to pay 10$ a month and it should be more than enough.
Shit changes quickly when somebody thinks it would be a good way to start allowing video-uploads. It can get expensive fast with that amount of storage and bandwidth needed. I can see instances selling small “premium” subscriptions for videouploads. You could still host your own instance and get videouploads completely free for yourself, but if you don’t wanna go that route, it would make sense (and would be totally fair)
Besides all the discussion of nonprofits and donations, fedi server hosts have way less overhead. They’re not generally trying to profit, so they only need to break even (or run a deficit small enough to deal with out of pocket). A corporation is trying to give 6 or 7 digit salaries to CEOs and/or shareholders. So they need to extract more than the cost of hosting.
Also, a site like Reddit wants something like 99.9% availability: roughly 8 hours of downtime per year. Lemmy instances are probably satisfied with 99% availability: roughly 3 days of downtime per year. If one instance is down, but the rest of the fediverse is up, it’s a bit annoying, but not devastating. Users of that instance might have to create alt accounts on another fediverse instance, and certain communities would be offline for days. But, as long as the entire fediverse itself doesn’t go down, it’s not the same as a Reddit outage.
Getting that extra “9” of availability means having engineers on call, it means having a technical staff that creates and maintains monitoring systems, does capacity planning, runs disaster preparedness scenarios, etc. It’s expensive.
Some fediverse admins might run monitoring systems, either because they really care about their instance, or because doing it is interesting and fun. The ones that don’t might just have to do reactive maintenance when something breaks. But, because you’re only aiming for 2 nines, it doesn’t have to be a full time job.
“Generally not trying to profit” - but we’re all humans. If someone offered (hypothetical amount) $2M to “buy” an instance, which admins would sell?
But why would you as a user stay on that instance?
If you start seeing ads and you don’t want to, you move to another instance. If all instances start to serve ads and you don’t want to see ads, you have to start your own instance.
nostr has bitcoin zaps now
Bitcoin with lightning is the future
The Fediverse as a whole cannot be monetised, censored, or taken over by hostile entities.
Individual instances can, but they are only part of the whole and not the whole thing, so instances of Elon Musk or Steve Huffman simply cannot happen on the same scale.
As a fun fact of the day, Wikipedia subsists entirely on charity, so it’s very possible to run things using this model if you provide enough value and transparency for people.
Some people may monitize by having paid for subscriptions, like email.
Others will offer free services with banner ads on their site, like email.
Others will offer the service as a way to drive traffic and adoption of other services they offer, like email.
Others will run them at their own cost because they want to, like email.
Companies will run their own instances, like email.
Notice a trend here. For all of you who think the Fediverse is doomed because “ermegurd not platform, is gonna fail”. Umm, email?
In a quest to kill spam, email has become somewhat unhealthy and centralized. Setting up a new email provider is a lot more difficult today than it was years ago. Sending a message to the established providers from a new provider will often end up in spam.
Email has not become centralised at all. You have a clear misunderstanding of what that means in the context technological services.
A centralised service is one provided by a sole or group of providers who decide who and who cannot provide said service.
Email in no way fits that description. You can spin up your own email server tomorrow and start communicating with the world through the email protocol standards.
You can, but as I said, because you aren’t a know provider every message from your server will end up in the spam folder of everyone using Gmail.
You won’t have a functional system unless you back it with either Gmail or Outlook.
I have spun up a lot of email servers over the past few years for clients and not had the issue you speak off. Perhaps you need to look either at your implementation or maybe that you are doing it on a VPS provider with a shit record?
I have brand new domains with on-prem email servers spinning up constantly and do not have the issue you described.
If you are using hosted servers then perhaps you need to dump the host.
It’s interesting to hear your take as someone experienced, because on hobbyist forums like /r/selfhosted I used to hear the complaint above all the time. Maybe people aren’t doing things correctly. I’ve never messed with my own email server and have no dog in this fight, but I’ve definitely heard that complaint a ton.
Wikipedia is probably the most important thing on the internet fight now. It also needs some amount of servers, many crawlers scan it daily, I assume its a shitton of users and logins and API hits and what not. And still it survives on donations alone.
Eventually lemmy is not a streaming services with videos and and a lot of bandwidth. Its just text and people connecting. So I assume you dont need massive servers and shit.
With that said, I’d encourage everyone to sign up to donate a dollar a month to your Mastodon and Lemmy instance. To me, a couple of bucks a month is worth it to not have to fight against a dumb algorithm or deal with ads.
As soon as Lemmy instances are unsustainable out of pure interest for the concept of the Fediverse. I doubt there will be subscriptions, first it’ll be donations, and then some instances may have ads. It’s an inevitable that both will happen (either on the same instance, or some instances opting for donations to stay up, and others opting for ads to stay up). No one can run the servers necessary for this platform out of pure charity; the bill for the Fediverse is going to be due someday, and it has to be paid.
This is inevitable as well.
A user base as large as Reddit has an infra bill in the tens of millions. And that’s mature, with cost optimization at all levels to reduce compute, static content costs, more effective caching…etc
Lemmy instances are probably an order of magnitude more expensive to run on a per-user basis, at least.
This means the bill for the Lemmy fediverse if it had the active user base of reddit could be conceivably be near or over a collective $100mill/y with the majority of that just being a result of fragmented, high cost, infrastructure running a (at scale) low performance application.
The cost will be spread out on an instance by instance basis due to which the cost per user will be low and if not they can also host their own instance which doesn’t cost a lot. If it’s something around $5 a month I wouldn’t mind paying to support a service I plan on using everyday.
That’s not how cost/user works. The cost/user actually goes UP the more small instances you have as a result of more expensive, smaller scale, and severely less optimized infrastructure. Infrastructure gets cheaper on a per-user basis as it consolidates, there are lots of technical reasons for this, but it can be summed up with scale (infra per “unit” is cheaper the more you can guarantee you’ll use, and LOTS of cost optimization paths open up the larger you get).
My point is that the community is going to hit a growth barrier, and that barrier is money and efficiency. Would you be willing to donate $5/m to 50-100 instances? Since to support that kind of scale they would need to whittle down to one instance per community for large communities, and massive communities (think 10-50 million users) might not even be able to exist with the current Lemmy hosting model. I wonder if even 1-5million user communities would even function without dedicated engineering to support the infrastructure and custom tools/services to make it work.
…etc
It’s a real problem. One that will be felt sooner than you might think, and one that will limit the growth, stability, and longevity of communities.
But it’s sustainable if it’s non profit.
Most third party Reddit users were happy to pay in the range of $5 a month. The reason everything is shutting down now is because they don’t just want to break even, they want profit, and a shit ton at that.
The fediverse makes social media non-profit by default which means that we can all share the cost.
Wikipedia is one of the largest websites in the world and is still non-profit. It shows that it’s sustainable.
But even non-profits have costs that they need to cover somehow. If they don’t, they’re still not sustainable.
You ask for donations. I’m donating to my instance for instance.
That’s sustainable for now, because instances are microscope. If at some point in time we expect lemmy to become a mainstream platform for communication with tens or hundreds of millions of users in their respective communities. It will become unsustainable long long before then IMHO (I’m happy to be wrong only time will tell)
The cost/user for Lemmy instances is through the roof, and the grand majority of people will not be willing to make donations. Perhaps awards like what Reddit did is a good option?
What about longevity. Who is going to pay for the storage for the hundreds of petabytes of storage for comment and media history? What about replication between instances? Do you have a retention period and delete history, losing knowledge to time?
I worry :/
Edit:
Maybe I worry too much, but now after Reddit maybe I’m just gunshy and am afraid of finding and contributing to new communities that end up being wiped due to sustainability issues.
I hope this problem gets solved, or worked around in some capacity.