(Sorry for bad english not my first language)

I am pretty sure most of us can agree on how bad Meta is and for some reason people are defending Meta.

I think many people is not realising how Threads and Federation with Threads is going to harm the development of Fediverse.

I dont think many people realize how Threads itself is going to harm fediverse. After twitters well known series dumb moves, many people saw this as an opportunity for fediverse to rise. But with Threads, essentially a 1 to 1 copy of twitter, just going to scoop all of that twitter refugees. Not just that but Threads is using fediverse as ready to consume content farm and eventually cause some users to migrate out of fediverse to Threads because “Well i can stay in touch with near circle easly while still being in fediverse” and after getting enough profits they will defederate themselves because there is not enought to gain from at that point. They will suck the life juice out of Fediverse.

Also as you know threads is tightly integrated with Instagram which made many Instagram users dove head first into Threads and this caused Instagram and Threads culture to be identical. And i think you can guess how bad Instagram culture is. Threads is just a breeding ground companies and influencers with high levels of toxicity and homophobia almost instantly. And we dont want this culture to infintirate Fediverse (Right?) More on the culture. Many threads users are going to destroy the thing we have. Fediverse will never get popular as FAANG Platforms whatever we do. Why we are trying to bring Hateful, Censorship oriented Instagram culture to fediverse. Why?

Also no, Threads is not going to contribute to Fediverse in users because why would a user will leave meta’s ecosystem and getting into this confusing things about fediverse while they can experience fediverse from Threads? Your average Threads user is not going to care about Fediverse.

We need to defederate from Threads to prevent them from profiting off fediverse. Defederating WILL DO SHIT unlike people says. This will make fediverse read-only to Threads which might emphasize some people to join fediverse to contrubite to it. Defederating essentially take the main point Meta wants with Fediverse. the engagement.

Edit 1: Sorry i was a bit aggresive in the post. Also i reinstalles threads to see how shittie this app is after a bit more maturizing and i already sae a couple scams

Edit 2: DELETED

Edit 3: Nope, Threads community does not fit overall fediverse community and i think we defederate.

dadarobot
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62Y

Does threads even plan to federate at all? I haven’t looked that deeply into it. They may have just used AP because its open source so it was easy to spin up a twitter clone. I could very well be wrong about that.

The arguments about “hanging out with my friends” is valid, but also consider all the other organizations that probably will never consider using something like Mastodon. Will the bands I like, restaraunts in my area, politicians, etc join Mastodon? Maybe, but not all of them. Federation would allow me to follow my favorite bar and see what shows they have this week without me having to use threads myself.

When it comes to the damage Threads could do to the fediverse, I think thay has way more to do with how the fediverse reacts to changes that Threads may implement on their own. Considering the discussion all over fedi about Threads and whether or not to defederate, why the hell would the Activity Pub devs cater to potential breakages that Threads introduces? If Threads breaks compatibility with the Fediverse, then they will have effectively defederated themselves.

Ultimately it comes down to content. Threads may want to take our content and throw ads next to it, and that’s fine if they chose to do that. Some of us may want content that originates on Threads while using a foss client.

If we chose to completely defederate from Threads, I think that will ultimately push users from the fediverse to meta. I hate facebook, but that’s where my family is. I can’t even convince my wife to ditch reddit for lemmy. They will scrape our data whether or not we like it, and whether or not we defederate. I honestly just don’t see the point. As long as we don’t allow meta to have too much say in how Activity Pub is developed, I don’t really see the harm.

@[email protected]
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112Y

I don’t think people are intentionally defending Meta/Threads, so much as saying, “This is where my friends & communities are, so this is what I’m using.” They may not like Meta/Threads or the like, if they even give them much thought, but they like their friends/communities/content that are on their platforms more than they dislike the platform owners/operators.

They’re not really normies or stupid or whatever negative category you may want to put them in, they’re just everyday folks for whom their social platforms are low priority in terms of consideration/reflection. Is what they want there? Yes. Does it work reliably? Yes. If it ticks those boxes that’s all that probably concerns them.

Should they give it further consideration? Most of us here would probably argue yes, but we’re not about to change their minds by pestering them about it or insulting them for their decisions.

@[email protected]
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52Y

i really don’t love the name-calling.

three fingers pointing back and all that.

@[email protected]
creator
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22Y

I think i was a bit aggresive there

@[email protected]
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52Y

Eh, my response was less to you specifically and more to some of the other comments & the attitudes I’ve seen of others concerning this subject. I think your post was honestly one of the less aggressive ones I’ve seen lately, so apologies on my part for not being clearer on who I was addressing.

@[email protected]
creator
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22Y

I am kinda of a hardcore FOSS fan so o hope you can excuse me.

@[email protected]
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-32Y

Because people can have differing opinions from you?

@[email protected]
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2Y

I think federating isn’t necessarily a bad thing. In the worst case Meta will remove ActivityPub from Threads in the future. Threads federating is an opportunity for regular people to see and understand the Fediverse, and we get to see the more mainstream influencers. If it turns out Threads has malicious intent, defederate and hopefully the backlash will get thread users to migrate to another federated instance.

Red Wizard 🪄
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02Y

It won’t. They have 30mil people on the app already. That’s light-years more then the entire fediverse. The hope is, for meta, is to peal off fediverse users and then close the door behind them leaving the ActivityPub network a ghost town.

@[email protected]
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52Y

Threads is going to peel off users whether or not it federates with us. At least federating means that Threads users can easily switch to a more private Meta-less platform and still access content on Threads.

Red Wizard 🪄
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22Y

Have you seen the content on threads? Not sure I care to have it in my feed.

@[email protected]
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12Y

The feed in Threads is quite bad, but I’m pretty sure you can block an instance. I mainly follow content creators or follow updates and announcements for software I use.

@[email protected]
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22Y

They signed up with Threads; do you think they have the slightest concern for privacy?

I don’t think these are the users you are looking for.

@[email protected]
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Privacy was an example. People could migrate for any reason they want; whether it be due to the UI/UX of the app, the annoying IG integration, bad moderation, the algorithm, etc. Like with the case of people leaving Twitter and Reddit, but now you don’t lose content and there’s a lower barrier of entry.

@[email protected]
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12Y

Your average Threads user has 0 fucks about privacy. I dont think they would care about privacy

@[email protected]
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42Y

The worst case is threads taking the activitypub wheel and making it exactly what they want it to be and letting the rest of us that were here first suck it. There is a 0% chance that meta federating with the rest of us turns out positively for anyone other than meta

@[email protected]
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They could take control of ActivityPub, but we can always create a fork of it if it does get to that point. We can manage without Meta anyway. And suppose Meta controls ActivityPub, it’s still better than the current system where content is locked in a single platform and controlled by solely 1 company.

Although fostering an open social network is not the intent of Meta, Threads indirectly benefits the concept of federation as a whole by contributing content and making it “mainstream”.

001100 010010
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removed by mod

@[email protected]
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82Y

I think more than anything, this has shown the insecurity of ActivityPub for me. The whole point of federation is to get everyone on a decentralized platform that is aimed at ‘copying’ data. But there’s no reason that data needs to be unencrypted in plaintext. We should theoretically be very open to wanting to federate with a large new community, but the issue lies with ActivityPub. Because we can’t trust ActivityPub, we can’t trust Meta. So are we implying that we imperially trust the services we currently use? I think this should be opening a conversation about ActivityPub security, not ‘how quickly can we defederate from Meta to avoid the security issues’, we should be looking at options for resolving those security issues. End to end encryption is in absolute must. We should want to add and federate more users into the ecosystem without fear of where they’re data is coming from and where our is going to. So I’m not ‘for’ federation of Threads, I’m against defederation for ‘security purposes’ when everything is already so insecure. Fix the root problem, not these work around solutions.

@[email protected]
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12Y

Thats insteresting

croobat
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I don’t think people are defending it, they just think it’s not that big a deal, it really is tho.

@[email protected]
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42Y

Ok, then let them EEE the fefidiverse.

@[email protected]
creator
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82Y

We shouldnt let them touch Fediverse.

@[email protected]
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52Y

If the admins recognize the issue afterwards it is already to late. Threads already infected them and to defederate at that point is too late

@[email protected]
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I think long term its a “big deal”, but in the shorter term, the amount of panic among people who are actively switching to another instance because the instance they are on has not blocked threads yet is kinda ridiculous.

I am not leaving lemmy.world for another instance because they have not instantly blocked threads (who don’t even have connection set up to the fediverse in a way that lemmy can share content)

So in the short term (like today, this week, this month) it is not a big deal.

In the longer term it is a big deal and worthy of discussion.

But, because someone says “I am demanding lemmy.world unfederate from meta in the next 24 hours or I leave” does not mean they support Meta on the fediverse :D

Matt
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152Y

It’s not that complicated.

Threads is another instance that brings people to the Fediverse, and people like the idea that they can stay on their instances while still interacting with the world at large. For many people, having everyone on the Fediverse is the goal, and in fact, is a long-term goal of most of the platforms - the “Fediverse” is not meant to be a sort of closed community only for marginalised people to get away from the corporate web, it’s for everyone to use in whatever way they see fit.

There is literally nothing more to discuss if you’re wondering why people “defend” Threads.

@[email protected]
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Part of federation is the ability to choose whom you interact with. Email is federated and everyone accepts that you can block certain bad faith actors. The notion that federation implies that everyone can use it in whatever way they see fit doesn’t mean that everyone needs to interact with each other. Facebook is a bad faith actor, and it can go play by itself.

Matt
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12Y

Your comment doesn’t really contradict anything I said, and I agree with you.

I don’t subscribe to the idea that the Fediverse means everyone should have to interact with everyone, to be clear, but people absolutely have the choice to federate with those we may consider bad actors, and then we can respond in kind.

I am all for defederation of bad actors, I’m mostly just explaining why others are not against the defederation of Threads.

@[email protected]
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22Y

Let’s consider your email example – I don’t like a lot of stuff Google has done. By your proposed rules, should, say, ProtonMail block all emails from Gmail to prove a point?

@[email protected]
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122Y

I dont want a platform that owned by a Genocide helper corporation. Also threads will bring a moderation nightmare just like @[email protected] said. they explained it well

Matt
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92Y

And that’s fine, the Fediverse gives you tools to not have to deal with that through silencing or defederation.

But for many people on the Fediverse, they’re here specifically for other things, and being able to interact with the corporate social web from outside of it is ideal for them.

Note that I’m not arguing for or against here, it’s just very easy to see why many aren’t interested in defederating.

@[email protected]
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And that’s fine, the Fediverse gives you tools to not have to deal with that through silencing or defederation.

But for many people on the Fediverse, they’re here specifically for other things, and being able to interact with the corporate social web from outside of it is ideal for them.

But that’s seems to go directly against what the Fediverse was built for. They say that “The fediverse is a collection of community-owned, ad-free, decentralised, and privacy-centric social networks.” Threads seems to be the antithesis of that. If people do want that, they can find a different platform or create their own. Not coop the Fediverse.

@[email protected]
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22Y

The Fediverse is just a term for “social networks that use ActivityPub”

Imagine if Facebook offered RSS feeds. That’d be nice right? It wouldn’t ruin anyone’s experience if they started supporting an open standard like that.

Supporting ActivityPub is no different. It will let people on third party clients connect to Facebook properties. Don’t want to do that? You don’t have to!

@[email protected]
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02Y

Imagine if Facebook offered RSS feeds. That’d be nice right? It wouldn’t ruin anyone’s experience if they started supporting an open standard like that.

Remember XMPP? How Google embraced that open protocol? Remember they extended it and practically turned it into their own standard? Remember how it was extinguished after they decided they could just make their own standard?

That’s what people are afraid will happen with the metaverse. Facebook isn’t interested in making ActivityPub better. Their only goal is to turn it into a money stream without regard to whether it survives or not. The only way to slow that down is to not play woth them.

@[email protected]
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12Y

I remember it well, and I was annoyed by it!

But in the end, I’d argue Google dropping XMPP simply restored the status quo: XMPP went back to being the same niche thing it was before Google started supporting it.

@[email protected]
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42Y

It should be the users choice to block Threads, not the federation. What does Meta loose in getting defederated, they’re already able to scrape like everyone else, you’re just going to inconvenience users wanting an alternative. Some people want to see thread posts while also avoiding the data hell Meta is. Mastodon is a great way to do that and because of this will gain tons of users. Defederating will only gain meta more users since it took away the alternative option. Not everyone cares about the ecosystem like Facebook and Instagram but love twitter and need that addiction fix. The very small amount of users on mastodon will not make a dent in the profits of Meta at all.

@[email protected]
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52Y

Exactly this, the only real reason that Meta would care about the rest of the Fediverse is free extra content for their users and extra data to exploit

Defederating doesn’t stop either one of these things, content is still viewable (defederating only stops other users on other instances being able to comment, vote etc) and the data is still their for the taking

It feels like half the posts/comments at the moment don’t understand the way that defederating works

Spzi
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32Y

It should be the users choice to block Threads, not the federation.

Yes, but that’s not implemented yet: Allow a user to block an instance #2397

The next best workaround for a user is to block all communities from that instance. And possibly all indivdual users. Including new ones, when they appear.

It can safe a lot of work and hassle to defederate as an instance, if the population wants that. There are also aspects of defederation which cannot be changed on a user level (such as vote federation).

@[email protected]
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22Y

Good idea

Brayd
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22Y

For me I personally decided to block it because I made a poll and most of my users decided to block it. Also, after 24 hours we can see that moderation is not that good which is why I’d defederate from it as from any other instance that doesn’t match with the rules of my own server at all. But that is really the good thing about the Fediverse. Being that flexible.

@[email protected]
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22Y

Wait, you already have defederated you instance from threads?

As best I can tell threads does not yet support activitypub and cannot be federated to a lemmy/mastodon/etc server.

Is there really anything to do at this point or is it more of a pledge to so in the future?

Brayd
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12Y

Yes I did. Doesn’t change something now besides that they’re instantly defederated as soon as they enable Activity Pub support

@[email protected]
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22Y

I agree

Bob
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172Y

The average person just doesn’t care. If the app works and they can see memes and connect with their friends they’re happy with it. They don’t care about data collection or the fediverse or any of that stuff. And I’m not saying this to imply that they’re stupid or anything like that. Just different priorities. All this stuff just literally doesn’t matter to them.

@[email protected]
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Threads is going to break into our federation and then ruin any conversations and topics we can talk about with just sheer volume of users. Lemmy is nice because we don’t have meta or reddits algorithms optimising for propaganda, censorship and outrage. Its nice to talk about corporate corruption or random things instead of pointless garbage that gets spammed on tv. I want organic content. Anything corporations touch turns to shit, this instance is dead unless it preemptively defederates.

https://lemmy.world/post/1179031

@[email protected]
creator
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62Y

THATS WHAT I AM SAYING

@[email protected]
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82Y

Maybe I’m agreeing with you :P

@[email protected]
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92Y

Many people dont realize you dont need growth be successful. Hot take but Fediverse will never be popular as FAANG social media and i am cool with it. We have this nice and cozy enviroment with like minded people instead of soulles normie culture at threads. Why we are working on constantly trying to bring this shitty culture to our small cozy enviroment. One of the reasons i started to use reddit originally (Then fediverse) is that i hate the culture platforms like Instagram has. Its full of crap and it has everything wrong with 21st century culture packed in a ready to consume package

@[email protected]
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-22Y

Yeah, its sad. one more place dead, but most wont know until they have lived through it a few times. I was hoping we would find our feet here before we get too many people watering it down. Guess that’s a very dead dream. There is some hope though. The people that made reddit what it was to start with were people like us. When we go we create new great places, and where the average person goes(if they can do more than just read and learn our ways) they will destroy it. Reddit became about cats and trump as soon as the masses showed up. Now we get to see that again here.

@[email protected]
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12Y

Yeah, its sad. one more place dead

Overreaction much? Threads isn’t even federated yet.

Worry about bolting the door once the horse is actually heading towards the stable.

@[email protected]
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22Y

The horse is known to bolt, it also killed a child last week, also the neighbor said he’d shoot me if i let it out again and he means it. But don’t worry, the horse that escaped a dozen times should be given another chance.

@[email protected]
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You’ve been here 25 days and not made a single contribution until the last 2 days where you’ve been posting about defederation. Now this place is ‘dead’?

You are trying to control everyone else’s behavior, but your own doesn’t even match your demands. Because you’re demanding perfection and real things aren’t perfect.

@[email protected]
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42Y

Bit of an unrelated but as you know there is a quite bit LGBT invidiuasl in fediverse. and i think you know HOW MUCH HOMOPHOBIA is in Instagram and Threads aswell. by day one i saw countless anti-lgbt posts on threads. and i dont think its a good idea to bring those people to fediverse.

@[email protected]
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42Y

I have set up a Mastodon account and love the concept but feel like its mostly anonymous twitter. Reddit and Lemmy do a much better job of providing a platform for mostly anonymous interaction than twitter, which has always been successful for its ability to allow regular people to follow/interact with more public people, which Mastodon is mostly lacking. If those more public people move to threads and if the activitypub integration works well, I would be able to use Mastodon to follow the people I follow on Twitter and get rid of twitter while using a privacy honoring instance and that would make the use case for Mastodon much stronger. I understand the concerns with EEE and don’t intend to set up a threads account, but it seems like if Mastodon is going to get extinguished by Meta defederating is not really going to impact it much… They can still extend the capability to pull people away.

@[email protected]
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112Y

Because some of them don’t see the danger of Threads. And I’m not only talking about the EEE tactic: I’m also talking about the festering sludge that will grow on Threads and that you have also seen. For the Fediverse, it will be a moderation nightmare. And be sure that Zucc won’t even moderate his platform; he doesn’t want to and, as far as he’s concerned, it’s even out of his range.

Think about it this way: if a user starts spewing death threats within the Threads platform, he MAY get sanctioned. Not banned, “sanctioned”. But if he does that to the Fediverse and especially on servers with already overwhelmed moderators, do you think that there would be consequences coming from Zucc for doing this kind of stuff outside the official Threads servers? No, nothing! Our moderators would surely ban him if they would find out about this in time, but imagine thousands of these kinds of accounts invading from Threads doing this constantly. This is not just Embrace, Extend, Extinguish, but it gets to Embrace, Raid, Harass, Extinguish

puddlexplorer
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12Y

deleted by creator

@[email protected]
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12Y

No shit sherlock

@[email protected]
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142Y

Defederating won’t do jack shit to meta, they can still view your content and view data to their hearts content

All defederating does is stop you within your instance being able to see posts from Threads

The two things Meta likely cares about is content and data, both of which they can still get

copygirl
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82Y

It’s a lot more legally dubious for them if you defederate. If your instance willingly connects and shares data out of their own volition, it’s like that instance giving permission. If an instance blocks communication via the ActivityPub protocol outright, what are the legal grounds for Meta/Facebook to be able to freely access that information? Even if it’s posted publicly to view.

As an example. I can have my own website and post some info there, write articles, have contact information. People can view it. Companies can index this information and make it available to search. But I’m guessing it’s not legal (or at least less so) to be collecting that information to process and sell. Companies can do that so easily because you agree to it in their terms of service.

(But hey, IANAL.)

@[email protected]
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12Y

At least under the gdpr in europe it should be a privacy violation as you need to have the consent of the user to process it’s data. So they would have to go to every single one in a comment and ask for permission if they want to use it for recommendations algos or check out if contents fits advertisement.

@[email protected]
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22Y

In all honesty I don’t really believe that Meta will take data from other servers for advertising since that seems to sit in a very grey area legally (might honestly be straight up illegal in some countries)

I guess my point is more about OP wanting to Defederate to stop Meta profiting (which I don’t think it really would)

Brayd
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42Y

It makes Threads less attractive for people using it because they „can follow people from Mastodon too“. So maybe through that a few people will decide to register in the Fediverse on any other platform rather than using Threads for it. If we only get a few people with that I’m fine with it tbh.

@[email protected]
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All defederating does is stop you within your instance being able to see posts from Threads

Maybe I’ve misunderstood this, or maybe you’re thinking of this only in terms of Lemmy, but my understanding is that since Threads is a Twitter-like, it’s more likely to try to federate with Mastodon/Calckey/Misskey/Pleroma instances, and at least in the case of Mastodon, defederation is a more firm separation than on Lemmy. If a Mastodon instance defederates from Threads, it’s not just that the folks there will stop seeing posts from Threads, but that folks on Threads will stop seeing their posts as well.

I may be wrong, but that’s been my understanding at least, hence why a number of Mastodon instances have agreed to defederate from Threads. This is wrong, I had misunderstood the process (thinking of it in terms of mutual defederation, which isn’t always the case!). See Ward2k’s post elaborating below.

Edit:
I was wrong, so today I learned how defederation works when it’s not mutual! Thanks Ward2k!

@[email protected]
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Nope not at all, this is where the misconception is.

Defederating works kind of like a one way block, you stop your instance (Server A) from being able to see content from the other (Server B)

Server A can no longer see any content from B

B can still all the content from A, however users of B can no longer comment, upvote, downvote etc the only thing they can do is read the content of A

This is the same for Lemmy, Kbin and Mastodon

Defederating is for when you don’t want your users to see harmful content (bots, extreme ideologies, problematic posts etc), if you just don’t want to see the posts then fair enough that’s the way to do it

If you care about the privacy aspect of Meta seeing your comments/posts or about not wanting Meta users to see your content then no, defederating won’t achieve anything

Edit: I don’t like Meta, my point is that lots of users are calling for defederating without actually understanding anything about how it works

@[email protected]
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22Y

I don’t know why I hadn’t gotten around to checking this personally (other than it not really concerning me much, or maybe it used to be harder to search without signing in to different Mastodon instances), but I appreciate you taking the time to correct my misunderstanding & clarify this.

I checked one of my Mastodon accounts from an instance that had defederated from Mastodon.social to confirm this, and sure enough, you were right. My profile & posts are still visible to folks there, even if they can’t really interact with them beyond viewing them.

I think some of this misconception, at least from folks that have been on federated stuff for awhile, is that at least early on some defederation tended to be mutual, so both servers A & B were blocking each other’s posts because they didn’t want to see anything from one another. It’s good to be corrected & reminded of what it looks like when it’s not mutual though, as that is a…weirder sort of situation tbh. Thanks!

@[email protected]
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42Y

No worries at all, there’s a lot of misconception around defederating and the number of posts and comments I’ve seen really made me second guess myself to the point I had to start up some accounts across different instances to test

I think the Meta/Threads news really hasn’t helped with people spamming it like crazy

@[email protected]
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12Y

We need a more effective solution i agree

@[email protected]
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52Y

I don’t think we do, at the end of the day this is kind of the point of being a decentralised service. You pick a server you like and one that defederates the way you want.

If you try to do it like a two way block situation you could very easily end up with larger servers deciding to just Defederate smaller ones to completey kill them off since the majority of content would be hosted on larger servers

If your issue is with the privacy aspect or Meta taking your content potentially to be used with advertisers then unfortunately this is going to happen regardless, any publicly viewable content you have to expect is going to live on the internet in some form forever and will be used by advertiser’s to the best of their ability

The solution is to join an instance that has defederated Threads (if you don’t want to see content from them) and be cautious about the information you post. This isn’t exclusive to the Fediverse either, any public forum your comments and posts should try to keep you as anonymous as possible (if privacy is your concern)

Spzi
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42Y

All defederating does is stop you within your instance being able to see posts from Threads

It also prevents interactions between Threads users and communities hosted on your instance. This extends to users from federated instances.

Threaddies can interact with their local copy of a community. No one else can see their comments and posts. Lemmings can interact with the federated version of that community, seeing each other.

@[email protected]
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22Y

Couldn’t meta theoretically scoop up all their user data including contacts and then actually link that to other users?

I’m not talking simple fediverse data- I’m talking all interaction elsewhere on the phone and other platforms then associate that to fediverse data too.

@[email protected]
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32Y

I’m not too sure what you mean, for their own users yeah they can use whatever their users agree to. Phone numbers, IP address, name, email, device, whatever they like really. They can then easily have that all linked up with their relevant Instagram and Facebook profiles for advertisers. Adversisers then kind of build up profiles about users across different services which is why often if for example you look up cats on one app you might see a cat food advertisement in another

Target for example is great at building profiles up (automatically) of their shoppers, a while back there was a huge story about them predicting a pregnancy Forbes Article

Other users not on Meta I’d say no, this sounds like it would be illegal honestly at least in some countries though I don’t know enough about privacy law to say

That said, instance owners could definitely sell off your data to advertisers if they wanted to and it was in the TOS of that instance

@[email protected]
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22Y

In the US I highly doubt any of that would be illegal save in maybe California. But if I for instance had my email associated with my fediverse account and my friend had my contact name plus my email then meta could ostensibly build a profile out on me without my knowledge or consent. That would only be limited by my friend who might have way, way more interaction with me on the rest of the phone (sms, etc etc) to build an even fuller profile. That’s basically what I’m suggesting. My fediverse account might not say much about me by itself but by linking that and other data courtesy of my friend, I’m now a decently built profile to meta.

@[email protected]
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12Y

This is nitpicky, but the story of target predicting a pregnancy was very overhyped; see: https://medium.com/@colin.fraser/target-didnt-figure-out-a-teen-girl-was-pregnant-before-her-father-did-a6be13b973a5

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